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“Normally, I am not a ‘dress on theme’ girl,” Smith admits

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Colour:Chocolate Brown

Digging further into breakthrough potential, we look at two key measures to determine this: How different a product is (distinctiveness) How superior a product is compared to what’s already available in market (advantage) Lay’s All Dressed is seen as highly distinctive, performing significantly above the average for a food innovation in the US (distinctiveness T2B: 82.7% vs 69.5% norm) — which is driving the great breakthrough potential score